Diageo - Liquor Label Concepts

During my freelance journey with Sylvains Lab, I was truly touched to be part of a special project for Diageo. The assignment went beyond just designing labels for new spirits in the making—it was about weaving heartfelt stories into the very fabric of these labels. Each design aimed not just to visually appeal but to resonate emotionally, ensuring that the profound narratives behind the spirits were powerfully conveyed and deeply felt.

Visions Rum

Visions presents a collection of dark rums, collaboratively crafted with visionary emerging artists of color. Each rum in the series features a unique flavor profile and packaging design, reimagined by the individual artist. To enhance the experience, limited-run merchandise, ranging from prints and posters to shoes and mixtapes, accompanies each distinct expression. It's not just about the drink; it's an artistic journey in every sip, with the flavor and design reflecting the creativity of these talented artists.

Landmark Vodka

LANDMARK is an artisanal vodka on a mission, committed to providing vital financial and institutional support for networks of Black farmers to flourish. Crafted from grains and triple distilled to perfection, it boasts a smooth, clean taste—an ideal foundation for cocktails with character. Going beyond just spirits, LANDMARK makes a 3-point commitment to Black growers: sourcing 15% or more of grains from Black-owned farms, distributing farmland grants, and funding agriculture training programs. With every sip, you're not just enjoying a drink but investing in a better, stronger, and more equitable future.
Cheers to progress!

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